About us

Solida is a leading provider of modern accessoires, hair accessoires and decoration. Our wide range – from basic through to premium – stands for quality, function and a sense of trend.

Generating collections and trade and retail-space management are among our core competences.

For more than 90 years now, we have been a reliable partner for nationally and internationally trading companies in the perfumery, department store, drugstore, food retail, trade and industrial sectors.

History

1926
Founding of Solida in Chemnitz. Start of production, sales (hairnets for work, for salons, hood hair-dryers) and distribution in department stores and hair salons.
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1954
New construction and acquisition of farm buildings in Helmstedt
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1962
Founding of Solida Hairnet Corp. USA, New York
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1975
Launches first, own-brand hair accessory collection
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1991
Takeover of production facility (VEB Perligran Steinbach), Thuringia
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2009
Purchase of exclusive distribution rights to premium brand Alexandre de Paris
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2010
Roll-out of CO·CO brand for food retail
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1948
Re-founding of Solida in Helmstedt
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1960
Founding of Solida AG Kreuzlingen (Switzerland)
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1970
Germany-wide development of field work organisation for provision of service to department stores, the specialist trade and to perfumeries
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1980
Establishment of rack jobbing organisation
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2003
Acquisition of new logistics centre, Helmstedt
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2010
Development and introduction of integrated brand and shop concept y.e.s. and Léganza
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2016
150 employees and 450 service staff
1926
Founding of Solida in Chemnitz. Start of production, sales (hairnets for work, for salons, hood hair-dryers) and distribution in department stores and hair salons.
1948
Re-founding of Solida in Helmstedt
1954
New construction and acquisition of farm buildings in Helmstedt
1960
Founding of Solida AG Kreuzlingen (Switzerland)
1962
Founding of Solida Hairnet Corp. USA, New York
1970
Germany-wide development of field work organisation for provision of service to department stores, the specialist trade and to perfumeries
1975
Launches first, own-brand hair accessory collection
1980
Establishment of rack jobbing organisation
1991
Takeover of production facility (VEB Perligran Steinbach), Thuringia
2003
Acquisition of new logistics centre, Helmstedt
2009
Purchase of exclusive distribution rights to premium brand Alexandre de Paris
2010
Development and introduction of integrated brand and shop concept y.e.s. and Léganza
2010
Roll-out of CO·CO brand for food retail
2016
150 employees and 450 service staff

Expertise

Collections

Our professional work on ranges and active trend-scouting process guarantee that product innovations, the latest fashion trends and innovations are picked up quickly and used in our collections.

Rack jobbing & service

Professional rack jobbing is one of our core competences. With our multi-stage service organisation – from sales manager to area sales manager and merchandiser through to service on site – we manage sales areas at the POS, throughout Europe.

This includes: range and sales-area design, care of products and visual merchandising, scheduling and shelf service, seasonal range changes.

Logistics

Thanks to our logistical organisation, we can respond quickly and flexibly to the needs of our partners and provide the following services: packing, order picking, drop ship, delivers to central warehouse.

Produkte

Values

The basis of our success is our long-term manufacturing experience in the in-house production of hair accessories. We are now operating on the global market as the leading provider of hair and fashion accessories, hairdressing supplies and industrial safety products. Our family business stands for the following values:

Partnership

We face challenges and achieve our goals together.

High-performance

Effective and flexible work forms the basis of our individual and team-oriented performance.

Innovative

Continuous further development is the key to our growth and success.

Tradition

We shape the future by learning from the experience and history of our company.

Certificates

  • Certified according to ISO 9001:2015
  • Solida is certified according to the FSC® standard

Partners

Contact

Mailing address & headquarters:
Solida Beauty Concepts GmbH
Hummelberg 6
Germany
Receiving department / logistics centre:
Solida Beauty Concepts GmbH
Hummelberg 6
Germany
E-mail, phone, fax:
+49 7261 948 - 101
+49 7261 948 - 299